Beyond Meat agreed to a $7.5 million class action settlement to settle allegations that it overstated the protein content and quality of its products. The Beyond Meat settlement includes consumers who purchased certain Beyond Meat products on the dates of May 31, 2018 and August 14, 2024.
In the class action lawsuit, Beyond Meat exaggerated information about the amount of protein its products contained, while at the same time saying that the quality of the ingredients used were of higher quality than the actual ones. Consumers allege that they were misled by Beyond Meat’s advertising claims and tricked into purchasing and paying higher prices.
What are Beyond Meat products, and what do they offer to solve this class action?
Beyond Meat is a brand that offers plant-based meat substitutes, which is distributed in stores such as Target, Whole Foods, Walmart, and others.
Beyond Meat did not accept any wrongdoing, but agreed to pay $7.5 million to settle the false advertising class action.
As part of the Beyond Meat settlement, class members can obtain $2 cash refunds for each Beyond Meat product they purchased during the class action period. Without proof of purchase, plaintiffs can receive up to $10 from Beyond Meat for five products. With proof of purchase, they have no maximum limit on refund payments. However, all payments may be minimized on a prorated basis if the value of the claim files exceeds the amount remaining in the net settlement fund. Class members can choose to receive payment via check, Venmo, PayPal, ACH, or Zelle.
Relevant data from the Beyond Meat class action
The deadline for exclusion and objection, approaching, is November 29, 2024. The final approval hearing for the settlement has been scheduled for January 23, 2025. To obtain settlement payments from Beyond Meat, class members submit the valid claim form before April 14, 2025.
Consumers who purchased Beyond Meat products between May 31, 2018 and August 14, 2024 are eligible for this class action, with the products listed below:
- The products that are included within the action class are.
- Beyond Meat Plant-Based Beef Burgers
- Beyond Meat Beef Plant-Based Ground Beef
- Beyond Meat Breakfast Sausages
- Beyond Meat Breakfast Sausage Patties
- Beyond Meat Plant-Based Breaded Chicken Strips
- Beyond Meat Italian Style Vegetable Meatballs
Approximately $10 is expected as a potential payment, proof of purchase is requested so you can claim this amount. However, proof of purchase is not required to sue for up to five purchases. Receipts, order confirmations or other proof of purchase are required to claim more.
The class action data:
- Claim Form Deadline: 04/14/2025
- Case Name: Beyond Meat, Inc. Protein Content Marketing and Sales Practices Litigation, Case No. 1:23-cv-00669, in the U.S. District Court for the Northern
- District of Illinois
- Final hearing: 01/23/2025
- Settlement Website: BeyondMeatProteinSettlement.com
- Claims Administrator: In connection with Beyond Meat, Inc. c/o Kroll Settlement Administration PO Box 225391 New York, NY 10150-5391 [email protected] 833-739-3317
- Class Attorney: Nick Suciu III Milberg Coleman Bryson Phillips Grossman. PLLP, Joel D Smith Smith Krivoshey PC, Jonathan Shub Shub Law Firm LLC, Elizabeth a Fegan Fegan Scott LLC, Jason P Sultzer the Law Group Sultzer PC, Robert K Shelquist Lockridge Grindal Nauen PLLP
Defense Attorney: Mark S Master Robin M Hulshizer Renatta a Gorski Daniel D Dvorak Latham & Watkins LLP
If you were affected by this situation, click here to file a claim (you’ll need your Class Member ID).
